How to use a Hoop.la custom page as a landing page

Different community audiences sometimes require different content.  You can target the words and phrases to appeal to a specific group, and then track the success of your campaign.  

 

Hoop.la's custom pages feature gives you a quick and easy way to make a custom landing page for a specific purpose.  Some uses could include:

  • A contest or special promotion
  • A special welcome page for community visitors from other social networks (like Twitter)
  • Special content related to printed materials, like an ad 

 

How to set up a custom landing page in Hoop.la

 

Go to your Hoop.la control panel, and click Custom Pages.

 

Click Add Page, and you'll see this.

 

Screen Shot 2012-07-31 at 10.24.06 AM

 

The Title is used as a reference only; it's what will appear in the list of Custom Pages.

 

The Page URL should contain your relevant keyword (will help SEO).  Note that if you are creating something like a Twitter landing page, you should use as few characters as possible.

 

The next two choices allow you to either do an entire HTML page without the Hoop.la navigation framework and theme, or to insert the HTML content within the Hoop.la framework.

 

You can either inherit the existing theme or choose a different theme for this page.  For example, you could go into your themes and create a special one for this specific page...if it's a Twitter landing page, you could make the background match your Twitter background.

 

And finally, insert your desired HTML.  You can be as creative as you want!

 

Before you click Submit, make a note of the URL for your new page.

 

Now you can use this special URL in your campaign, on your social profile, in a print ad, or elsewhere, and you will be able to track visitors to that page in your Google Analytics.  Advanced geeks could also decide to do two separate versions of the page and A/B test them for conversion!

 

What are your creative ideas for using Custom Pages in Hoop.la?

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Comments (7)

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Hi @Pretty Thunder! Since this article was posted, (a couple of years ago), we have added the ability to include widgets on a custom page, so that might help you get part way there. If you'd like us to create the custom page for you, you could consider buying an hour of professional services time ($200). To take care of that (or ask more specific questions), just post a fresh support topic and we'll get you taken care of!

Hi Pearl,

 

The custom HTML field is where you put the contents of your custom page. This field is required, as there's no point to having a custom page without any content on it You don't need to worry about putting any custom CSS or theme settings in that box.

 

Does that help?

 

Brian

I'm trying to set up a custom page, but for both Inherit or choosing a theme it is mandatory to input custom HTML. I don't have custom HTML as I want it to use the current theme's. What is the solution for this?



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